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Internet Consulting
Web Design and Development
Marketing and business promotion take many forms, from paper to visual to electronic to referrals. One of the most effective means of promoting your business is on the Internet. TAO Consultants has been offering web design and development to our clients for almost twelve years in Nevada and across the nation.
If you're not somebody@somewhere.com, you're nobody.
Dave Harris
Adding to that quote, if you are somebody@somewhere.com but no one knows it -- your internet consultant or web team has let you down. We will get you found on the Internet as part of our web design. A website that doesn't show up on the first or second page of a Google search is a failed website, no matter how good it may look.
Web presence for most businesses is absolutlely essential. If you are not on the web, your can be sure your competitors are. When you do a Google search on your keywords, you should show up early in the search enginer results pages. Your venture into the World Wide Web can be a simple web presence website or as elaborate as fully interactive eCommerce website where you sell products and services online.
TAO has been doing web development since the early years of the Web. In fact, we were probably the first company in Reno to offer web design. We can help you with your first venture onto the 'Net or give your website a new look. We can create the right web page for your needs and budget. Just contact us. Whether you are in Nevada or New Jersey, we can help you with your web design.
And if you have a website but no one seems to know about it, let the Computer Goddess® review your site and implement the changes that are needed to get found online. We can make your online investment pay off.
Search Engine Optimization
Sadly, too many businesses with a website wonder why they get no web traffic. You certainly would not open a retail store in a mall with no signage and you shouldn't publish a website without optimizing your website for traffic.
The art of search engine optimization (SEO) is not only complex, but ever-changing. We have had considerable success in getting out clients' websites listed prominently in the major search engines. There are many factors in achieving that success, including whether your website is in a saturated market to whether you pay for the traffic to your site.
We make sure that we stay current with the latest of the changing trends related to search engine optimization and will work within your budget to get your website located by surfers.
Can your website be found on the web?
In order to be found on the search engines Google, Yahoo!, and MSN your website design must incorporate the most common algorithms used by most search engines and directories to index your pages. If you are lucky enough to have a website that is not in a saturated industry, then you might be able to do well against the millions of pages of competition. But even in a less-saturated industry, you are at the very least competing against thousands of pages and many combinations of keywords. So there are several aspects to being found on the Internet:
- Search Engine Optimization - basic website design that enables the search engines to weight your pages favorably against the competition, consisting of:
- Keyword usage
- Keyword positioning
- Relevance of content
- Clean HTML coding
- Content, content, content
- Link popularity
- Backlinks
- PR links
- Relevance of links
- Page Rank
- Web Traffic
Some of the weighting by search engines and directories occurs as a result of good web design but because of the sheer size of the internet, more and more, campaigns to develop link popularity, internet page rank and web traffic are necessary in the form of Google Adwords, Yahoo! Search Marketing keyword bids, blogging, social media bookmarking, Google Adsense ads on your site, link exchange or purchase programs, and affiliate programs. Not all of these strategies may be necessary, but certainly as many as possible and practical should be undertaken to encourage web traffic to your website.
The process starts with good website design and is followed by search engine and directory listings and multiple Points of Presence online. Next, link popularity tactics are implemented, and finally, Pay-Per-Click (PPC) campaigns can be engaged.
These efforts are no less complex than any other marketing strategy. However, with a successful campaign, you should find that further website modifications, enhancements and marketing efforts are paid for by conversion of web traffic into meaningful sales.
If you are interested in improving your web presence and web traffic, contact TAO Consultants for more information.
Want to know what the Google page rank is for a website? Use this tool.
Current Web Design Evaluation
If you currently have a website that doesn't seem to be drawing enough web traffic or a website that simply needs evaluation for its effectiveness, give us a call. Typically, the cost of a website evaluation leads to changes that make your website profitable. The evaulation results are provided as a written report that includes an analysis of:
- Ease of navigation
- Readability of content
- Image consistency and appropriateness
- Competitive analysis for industry
- Search engine positioning in at least five search engines for keywords appropriate to finding your website
- Design flaws for broken links or navigation errors
- Keyword analysis for usage and meta tags
The outcome of this evaulation will result in:
- Recommendations for design improvements
- Recommendations for a search engine optimization strategy
- Solutions to problems identified
If the evaluation and recommendations result in employing TAO Consultants, the complete evaluation fee will apply to the project price.
TAO Consultants accepts all major credit cards for purchase of products and services.
Contact us for more info or complete our Web Design Project Estimate form in advance of discussion with our company.
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