Search Engine Optimization (SEO)
Getting found online
Ever wonder why your website gets no traffic? It is because you cannot be found when Googled. You certainly would not open a retail store in a mall without signage and you shouldn’t publish a website without optimizing your website for traffic.
The art of search engine optimization (SEO) is not only complex, but ever-changing. We have had considerable success in getting our clients’ websites listed prominently in the major search engines. There are many factors in achieving that success and we are experts in search engine optimization. We will get your website positioned high for your keywords.
We stay current with the latest in changing trends related to search engine optimization and will work within your budget to get your website located by your targeted customers.
If you currently have a website that doesn’t get enough traffic or isn’t converting traffic into sales, contact us. This evaluation goes beyond a simple website analysis and determines what your overall online presence looks like. TAO can provide your company with an Online Presence Analysis with the results provided as a written report that uncovers:
- keyword usage and effectiveness
- Ease of navigation
- Readability of content
- Image consistency and appropriateness
- Competitive analysis for industry
- Search engine positioning for major industry keywords
- Design flaws for broken links, navigation errors, or code descrepancies
- Meta tag evaluation usage
The outcome of this evaulation will provide:
- Recommendations for design improvements
- Recommendations for a search engine optimization strategy
- Solutions to identified problems
How does search engine optimization work?
In order to be found on the search engines Google, Yahoo!, and MSN your website design must incorporate the most common algorithms used by most search engines and directories to index your pages. If you are lucky enough to have a website that is not in a saturated industry, then you might be able to do well against the millions of pages of competition. But even in a less-saturated industry, you are at the very least competing against thousands of pages and many combinations of keywords. There are several aspects to being found on the Internet that we incorporate. Download the FREE SEO SOS Checklist to start on the road to getting found online.
Much of the weighting by search engines and directories occurs as a result of good web design, however, because of the sheer size of the internet, more and more, campaigns to develop link popularity, internet page rank and web traffic are necessary in the form of Google Adwords, Yahoo! Search Marketing keyword bids, blogging, social media bookmarking, Google Adsense ads on your site, link exchange or purchase programs, and affiliate programs. Not all of these strategies may be necessary, but certainly as many as possible and practical should be undertaken to encourage web traffic to your website.
This process begins with a strong website design and is followed by search engine optimization, backlinks and multiple Points of Presence online. Pay-Per-Click (PPC) campaigns can also be implemented to support these natural development tools.
These efforts are no less complex than any other marketing strategy. However, with a successful campaign, you should find that further website modifications, growth, expansion and enhancements of marketing efforts are paid for by conversion of web traffic into meaningful sales.
If you are interested in improving your web presence and web traffic, contact TAO Consultants for more information.