The strategy that TAO Consultants employs to enhance a business' online presence is to develop multiple points of presence (POPs). One of the main tools for this strategy is to create blogs in addition to the website.
The most useful feature of a blog is that a business can expand upon their product and service offerings through frequent entries. Additionally, the blog is easier and quicker to update so it makes a great vehicle for announcements and special offerings. Blogs changes are more quickly indexed by search the engines because of the frequent changes and alerts that we send out every time the blog is updated.
Because of the flexibility of styles and designs available for blogs, we are able to create a blog that looks very much like a website with static pages yet also has the full functionality of a blog with rolling posts, archived material and side bars for various information postings.
For those people who may not be ready for a full website, having a blog designed for you may be a good interim solution. We set up the blog, help you with the initial content and then show you how to maintain continued postings.
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